Posted on 22nd Aug 2024
Source: e4m
Media consulting firm Ormax Media has released the latest edition of India’s largest audience research to size the OTT universe in the country, titled The Ormax OTT Audience Report: 2024. Based on a sample size of 12,000 across urban and rural India, the research was conducted in June and July of 2024.
Select findings of the report released by Ormax Media reveal that the Indian OTT audience universe is currently pegged at 547.3 million (or 54.73 crore) people. This translates to a penetration of 38.4%. The 13.8% growth in the universe vis-à-vis 2023 is entirely driven by the AVOD audience, which grew by 21%, while the SVOD segment witnessed a degrowth of 2%.
The report reveals that India has 99.6 million active paid (B2C) OTT subscriptions, a number similar to last year. The average number of platforms subscribed to per paying audience member has come down from 2.8 to 2.5 in 2024, highlighting the waning need among audiences to subscribe to too many platforms.
This year’s report also elaborates on various devices used by the OTT audience in India to watch online video content. Smartphone emerges as the most preferred device to watch online video content with 97% of Indian OTT audience using it, and a sizeable 81% audience watching OTT content only on their smartphone. The connected TV audience base is estimated at 69.7 million.
Elaborating on the significance of the report, Grewal said: “This year’s report offers an in-depth look at the dynamic growth and future trajectory of the OTT landscape in India, that can help OTT platforms and agencies with growth strategy, acquisition and retention decisions, revenue planning and content strategy. We have also expanded the scope of this year’s report to provide an insight into devices of consumption, which will help in defining distribution strategy. This report stands as a testament to Ormax Media’s ongoing commitment to providing insights that empower platforms, production companies, and agencies to enhance profitability through data and analytics.”
PRIVACY POLICY
313Media and its subsidiaries and divisions, respect your privacy. This Privacy Policy outlines the manner your data is collected and used by us. You are advised to please read the Privacy Policy carefully.
By accessing the services provided by 313media.in you agree to the collection and use of your data by us in the manner provided in this Privacy Policy. The Policy does not apply to the procedures and practices followed by entities that are not managed, owned or controlled by 313emedia.in or to the people that are not engaged, employed or managed by us.
Through this document, we wish to make you Feel at ease while using our websites. Feel confident while sharing information with us. Aware that you may contact us with your questions or concerns about privacy on this website. Aware that by using our websites you are agreeing to the collection of certain data.
Information that may be collected from you >> We collects the details provided by you on registration together with information we learn about you from your use of our service and your visits to our website and other websites accessible from them. Kindly, note that we do not access or store your Payment Card details (i.e. credit/debit card number, expiration date, CVV etc.). When you make a purchase using your card, all required transaction details are captured on the secured payment page, and encrypted using Industrial Strength Cipher, and are securely transmitted to your card issuer for obtaining an authorization decision.
At no time during the purchase process or thereafter does not have access to, or store, your complete card account information. We may collect additional information in connection with your participation in any promotions or contests offered by us and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and website use, which enables us to improve the service we provide. We will collect only such information as is necessary and relevant to us to provide you with the services available on the website.
While you use our website, we may have automatic access to (receive and collect) certain anonymous information in standard usage logs through our web server, obtained from “cookies” sent to your browser from web server cookies stored on your hard drive, including but not limited to: Computer-identification information. IP address, assigned to the computer which you use. The domain server through which you access our service. The type of computer you are using. The type of web browser you are using. While you are transacting on our website personally identifiable information collected about you may include: First and last name. Email addresses. Contact details including phone numbers. PIN/ZIP code. Demographic profile (like your age, gender, occupation, education, address and durable owned). Personal preferences and interests (such as books, movies, music and so on); and Your opinion on services, products, features on our websites.
We may also collect the following information about: The pages you visit/access. The links you click on our website. The number of times you access the page. Things you view, add to bag, add to wish list. Other websites you open simultaneously while browsing on ours When / How do we collect the information? We will collect anonymous traffic information from you when you visit our website. We collect the personally identifiable information from you when you register with us or you transact as a guest.
During registration you are required to give us your contact information (such as name, email address, date of birth, gender, billing address, delivery address, pin code, mobile number, occupation, interests etc.) Upon registration users may receive communications from us (e.g. newsletters, updates). Even when you transact as a guest, we collect identifiable information (such as name, email address, date of birth, gender, billing address, delivery address, pin code, mobile number etc.).
We use this information to contact you about the services you are using on our website and services in which you have expressed interest. When you purchase a product or service from us, we request certain personally identifiable information from you on our order form, in order to be able to fulfill your requested service. You must provide contact information (such as name, email, and shipping address). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you. You have the option to provide demographic information (such as occupation, education and gender) to us; we encourage you to submit this information so we can provide you a more personalized experience on our website.
If you choose to use our referral service to tell a friend about our website, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the website. We does store this information and the information is used for the sole purpose of sending this one-time email and tracking the success of our referral program.
We are the sole owners of your information collected by us at different points on our Website. We will collect personally identifiable information about you only as part of a voluntary registration process, guest check out, on-line survey, or contest or any combination thereof. Our advertisers may collect anonymous traffic information from their own assigned cookies to your browser. The website contains links to other websites. We are not responsible for the privacy practices of such websites which we do not own, manage or control.
We may at certain times make chat rooms, forums, instant messenger and message boards and other services available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when disclosing your personal information to anyone. If you use a bulletin board or chat room on this website, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages.
We are not responsible for the personally identifiable information you choose to submit in these forums. How is the information used? We use your contact information to send you: Password reminder and registration confirmation. Special offers. Changes in the service policies or terms of use. Event based communications such as order information, renewal notices, invites, reminders etc. Note: We send users updates upon registration, and updates regarding your order status. We also send promotional emails to inform you about new arrivals, special offers, etc.
We use your personal information to: Improve personalized features on our websites to enhance your shopping experience. To contact you for your account / profile related matters or any other reason as may be necessary. To provide the services requested by you example deliver merchandise ordered by you. To preserve social history as governed by existing law or policy. We use anonymous traffic information to: Remember you in order to deliver better and more personalized service e.g. track your entries in our promotion schemes; Recognize your usage privileges to our website.
Administer and manage smooth functioning of our website by diagnosing problems. Track your session and activities so that we can understand better how people use our website. Who do we share your information with? We do not share or rent your information with third parties except our agents and alliance partners. Agents We use the services of our enabling partners such as outside shipping companies, resellers, business associates to fulfill orders, and credit / debit card processing companies to process the payment for goods and services ordered from 313media.in website.
These entities do not retain, store, share or use personally identifiable information for any other purposes.
Alliance Partners We will share your information with our alliance partners who work with us or on our behalf to help provide you the services. An alliance partner is a company or an individual who owns and manages (wholly or part of) online content on their websites powered by us. We share email addresses with agents and Alliance partners. The agents and Alliance partners use the email address to confirm the deliveries, send notices and offer services related to the service.
We do not rent, sell or share your personal information and we will not disclose any of your personally identifiable information to any other third parties unless: Required by special circumstances such as compliance with subpoenas, court orders, requests/order from legal authorities or law enforcement agencies requiring such disclosure; To help investigate, prevent or take action regarding unlawful and illegal activities, suspected fraud, potential threat to the safety or security of any person, violations of our terms of use or to defend against legal claims; We have your permission to provide products or services you’ve requested We reserve the right to disclose your personal identifiable and email address information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our websites. We share your information with advertisers on an aggregate basis only The security of your personal information and email address is important to us.
When you enter sensitive information (such as credit / debit card number) on our acquiring bank’s system or order forms, they encrypt that information using secure socket layer technology (SSL). To learn more about SSL, follow this link https://www.verisign.com/ We follow generally accepted industry standards to protect the personal information and email address submitted to us, both during transmission and once we receive it.
No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information and email address, we cannot guarantee its absolute security. What choices are available to you regarding collection, use and distribution of your information? You can accept or decline the cookies. All websites that are customizable require that you accept cookies.
You must also accept cookies to register as someone for access to some of our services. For information on how to set your browser to alert you to cookies, or to reject cookies, go to http://www.cookiecentral.com/ Cookies A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this website.
We do link the information we store in cookies to any personally identifiable information you submit while on our website. We use both session ID cookies and persistent cookies. We use session cookies to make it easier and secure for you to navigate our website. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browsers “help” file. Reference for cookies can be found at http://www.cookiecentral.com/
Terms & Conditions
Do read these terms & conditions (Terms) carefully. You must accept and comply with all these terms before you use the provided service.
You must only subscribe to our services once you have read and understood the terms and know that you’re now bound by them. The way you subscribe to any service of ours or use it is inconsequential, so once you’ve subscribed you’re bound by our company conditions.
An end user is the one who gains access to our website, the contents and uses the offered services. This end user shall be indicated by the usage of the words ‘user’ or simply ’you’. The third party providers of service who are independent are called the ‘Service Providers’. ‘We’, ‘our’ and ‘us’ denote the (www.313emedia.in) and the affiliates of the same.
Introduction:
a) The website of (www.313media.in) has content that is internet-based. It’s a portal of e-commerce that is owned and run by (Britelite Media) a legitimate company.
b) You can use the Website based on your complete acceptance of all the terms and conditions along with the notices included in the Terms, which are regularly posted on our website. 313Media reserves the right of not accepting the registration of any user without assigning any reason.
User Account, Security and Password:
You shall receive account designation and a password after you complete the registration process of the website. Only you would be responsible as far as preserving your password and account’s confidentiality is concerned, and is also completely responsible for the activities occurring under your account or password. You agree (a) to immediately notify the website about any unauthorized usage of account or password or in case of other security breach, and (b) to make sure you log out of your account at a session’s end. The website can’t and won’t be held responsible for any damage or loss that arises if you fail to comply with the Section 2.
Services Offered:
The website provides many services that are Internet-based through the site (all these services are collectively called the ‘Service’). One of these services empowers users to buy original merchandise like accessories and footwear from diverse brands (collectively called ‘Products’). After you place the order, the product shall be shipped to you and then it is entitled to the payment for these Services.
Privacy Policy:
Hereby, the user expresses his consent and agrees to reading and understanding our Privacy Policy in respect to the website. The user also consents that all the terms as well as the contents of this Privacy Policy are fully acceptable.
Limited User:
User agrees and also undertakes not to reverse, modify, engineer, copy, transmit, distribute, display, perform, publish, license, reproduce, create works that are derivative from, transfer/sell any part of information or any software that is acquired from the site. Limited reproduction of the website’s content and copying it is allowed only if ‘Britelite Media’ is called the source. Also, you need our written permission ‘before’ doing this. It is again made clear to you that wholesale or unlimited reproduction or copying of content for any purpose- non-commercial or commercial and unwarranted changes of information and data within the website’s content is not allowed.
User Rules and Conduct:
You consent and undertake to the usage of Website and its Service to upload and post proper material. You consent and also undertake that whenever you use a service, you won’t:
(a) Defame, abuse, stalk, harass, threaten or violate others’ legal rights;
(b) Publish, post, distribute, upload or disseminate inappropriate, defamatory, profane, infringing, obscene, unlawful or indecent topic, material, name or information;
(c) Upload files containing software or any other material that is protected under the laws of intellectual property unless you control or own the rights or have obtained all the necessary consents;
(d) upload/distribute files containing virus, corrupted files, and/or other similar programs or software that could damage the website’s operation or the operation of another's computer;
(e) Forward or conduct contests, surveys, chain letters or pyramid schemes;
(f) Download a file that is posted by any Service user that you are aware, or should be reasonably aware, cannot be distributed legally in this manner;
(g) Delete or falsify any authorship attribution, legal or any other proper notice or proprietary labels or designations that originate from the software, it also includes any other material that the uploaded file contains;
(h) Violate any guideline or the codes of conduct, which could be applied for/to any specific Service;
(i) Violate any of the applicable regulations or laws for the enforced time being whether you are outside or in India; and
(j) Violate any term or condition of the Agreement or other Terms for the Website’s use that is enclosed elsewhere herein.
User Warranty and Representation:
The user has to guarantee, warrant and certify that you’re the content’s owner which is submitted by you or at least authorized to use it and that it does not breach intellectual property rights, property rights or any more rights of other people. You also warrant that no action, proceeding, investigation or suit has been threatened or instituted to your knowledge that is related to any material/content, including trade name, trademark, service mark or copyright that you currently or formerly used in connection to the Services provided by Britelite Media’s website.
Exactness is Not Guaranteed:
Britelite Media, the website, hereby denies any guarantee of exactness as far as the final product’s appearance and finish is concerned, that the user had ordered. Quality of any Service, product, information or any material obtained or purchased through the site by you may or may not come up to your expectations. Alterations to particular aspects of the order you placed like the size, color, merchandise brand etc. may have been required owing to limitations of product availability, difference in the size charts from respective brands, and so on. In this case, you agree for our website to send a request for approval via the same email address that you submitted during the order placement. In case you don’t agree to this requested change, only you have every right to reject it simply through a reply within ten days of having received the email in your inbox. Britelite Media would re-request you to accept the production alteration another time in case an alternative way of sending your product is available. In case you also reject the 2nd request, we shall consider your order cancelled; also, you’ll be completely refunded through your earlier payment method.
Rights of Intellectual Property:
a) Unless it is indicated otherwise or anything that contains the opposite or if there’s a proprietary material that is owned by third party, which is expressly stated, Britelite Media owns Intellectual Property Rights not just to, but into our Website, which includes, without limitation, all and any rights, title as well as interest in, besides, to patents, copyright, other related rights, utility models, trade names, trademarks, designs, service marks, know-how, inventions and trade secrets (whether patentable/not), source code, goodwill, meta tags, text, databases, content, icons, graphics and hyperlinks. You acknowledge as well as agree that you’ll not use, distribute or reproduce any
Website content that belongs to Britelite Media unless you have obtained our authorization.
b) However, we want to clarify expressly that you’ll retain ownership for all the content and will be solely responsible for it. The content includes any data, text, information, images, music, photographs, sound, video/s or any material that you upload, store or transmit while using our various Services. But, keeping in mind the Service of product customization (unlike other Services, for e.g. - forums and blogs) you agree expressly that by posting and uploading content on our Website that is in full view of the public and use/reproduction of the same content by any third party user, you will accept that User, and you’ll grant a license, that is non-exclusive, for it to be used.
Links to any Third Party Site:
The Website could contain links leading to other sites (‘Linked Sites’).These are not subject to Britelite Media or its Website the latter is not accountable for any content of any of the Linked Sites, that includes, without any limitation, a link included in the Linked Site, including any updates or changes to any Linked Site. Our site is not accountable for any transmission, whatsoever, that you receive from a Linked Site. Our site provides such links for your convenience, and inclusion of such links doesn’t imply endorsement on the part of our Website or a Linked Site or any sort of association with the owners/operators of these sites, which includes any legal heir or their assigns. We request you to verify the information’s accuracy on your own before you rely on it.
Warranties Disclaimer / Liability Limitation:
Britelite Media’s website has tried to ensure the accuracy of all the site information, but we neither warrant nor make any representation concerning the quality, completeness or accuracy of any product, data, information or Service. Britelite Media cannot be held liable for direct, indirect, special, punitive, incidental, consequential damage/s or any subsequent damage resulting from: (a) use or inability to utilize the Services; (b) any alteration of user's data or transmissions or unofficial access to the same; (c) other matter related to any service; that includes, without limitation, all damages for the loss of data, profits or use, that emerge from or are connected to the performance or use of the Service or the Site. Neither shall Britelite Media be accountable for any delay or the inability to utilize our Website and related services, provision of and/or failure of providing Services, or even for any sort of information, services, or related graphics, software, products, etc obtained from the site, or otherwise arose from the usage of the site, whether it was based on tort, contract, strict liability, negligence, or otherwise. Also, Britelite Media will not be responsible for the Website’s non-availability during regular maintenance operation or any unexpected suspension of your access to our website which could be resulting from some technical reason or any other reason that is beyond our control. The user agrees and understands that whatever material or data that he/she downloaded or obtained otherwise through our Website was done at the user’s risk and discretion and only they will be responsible for the damage, if any, to their personal computers or any data loss that results due to the download of this material or/and data.
Indemnification:
You agree that you defend, indemnify and hold Britelite Media harmless from as well as against all/any losses, claims, liabilities, damages, expenses and costs (including disbursements and legal fees in connection with the same and interest that is chargeable thereon) incurred by or asserted against Britelite Media that result from, rise out of or is payable due to, any breach and/or non-performance of warranty, any representation, agreement or covenant made or any obligation that is to be carried out by you in accordance to the Terms.
Pricing:
Product prices appear on the Website, they are also incorporated into the terms and conditions by reference. We display all prices in Indian rupee. Products, Services and prices may change under Britelite Media’s discretion.
Shipping:
Title and the risk of the product’s loss that you ordered will be transferred to you upon the shipment to its shipping carrier.
Return Policy:
Return is subject to Britelite Media Pvt Ltd approval and is at the sole discretion of Britelite Media Pvt Ltd.
Termination:
a) We may terminate or suspend your usage of any Service or our Website if it is believed, the reasons remaining discreet, that you violated any Term.
b) Notwithstanding the Section 15.1, the Terms will continue persist indefinitely unless it is chosen to terminate them by us.
c) In case of termination of your Service use or of the website, Britelite Media could delete any material or content related to your Service use. We will not be liable to a third party or even you for this action.
d) You’ll be liable for the payment for any product or Service that you might have ordered till Termination by any party. Also, you’ll be entitled to pay the royalty according to the User License Agreement which is or has been accrued legally to you.
Governing Law:
These terms will be regulated by and created according to the Indian laws without reference to the principles of conflict of laws; disputes that arise regarding hereto will subject themselves to the Delhi courts’ exclusive jurisdiction.
Headings:
The subheadings and headings herein are incorporated for identification and convenience only and do not intend, in any manner, to define, describe, interpret or limit the intent, extent or scope of these Terms or your right to use the site enclosed herein or other pages or section of the site or any of the Linked Sites.
Interpretation of Genders and Number:
All Terms herein will equally apply to both singular as well as plural form of all the terms that are defined. As required by context, pronouns can include the corresponding feminine and masculine. The words "includes", "include" and "including" will be considered followed by- "without limitation". Unless context requires anything else, the terms ‘hereof’, ‘herein’, ‘hereunder’, ‘hereto’ and other words having similar import, would refer to these Terms in totality.
Severability:
In case of determination for any provision in the Terms that it cannot be enforced in part or whole or it is invalid, such unenforceability or invalidity will only attach to that particular provision or the part of said provision; the rest of the part of this provision as well as all the other provisions of the Terms will continue and proceed with effect as before.
Report Abuse:
According to the Terms, users will be completely responsible for all the material and content that is uploaded to the website. Britelite Media’s website doesn’t review contents at all before their appearance on the site. We do not endorse, verify or vouch for any user’s contents or any other content that is generally uploaded or posted on the website. Users have legal liability for their content and could be held accountable legally if their material or content include, for e.g., comments of defamatory nature or material under the protection of trademark, copyright, etc. If you chance upon any violation or abuse of any of these Terms, do report us.